Green Exchange

CIRCULAR ECONOMY SERIES – INTRODUCTION

It’s About Time To Get Practical, No?

Circular Economy returns 13,500,000 results in Google.
2015 saw the term Circular Economy enter the mainstream. Today it’s on everybody’s lips. Circular Economy events and seminars are popping up all across Europe, and more and more people are keen to get in on the discussion; mention the term and you’ll sound smart and well-informed wherever you plug it in.

Sound Smart: Learn How to Plug the Term ‘Circular Economy’

Still, to most of us, the Circular Economy seems to be just beyond our reality. We live in a world where GDP growth is still the main focus, and is still coupled with Co2 emissions. We live in a world where our business models and our use of resources are still rooted in the old, linear economy. So how is this massive transition supposed to happen?
Timmermans Tweet Circular Economy

Here is a link to the #CircularEconomy discussion on Twitter.

With this new series, we’re moving away from all the chatter and vague propositions, to focus on how to get practical with the Circular Economy transition – beyond just “better recycling”. Welcome aboard.

LISTENING GUIDE

You will find below shortcuts to the podcast episodes (Better to listen to them in order). You will also find them on your favourite podcast app. How to use a podcast

Interested in bonus materials? Scroll down and follow the series as a story. Our investigations unfold over several months and you’ll have a chance to dig deeper.

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THE FULL STORY

(including bonus materials)

FROM OUR ARCHIVE

(RETROSPECTIVE) YOUR CIRCULAR ECONOMY LESSON 2015

This episode was produced before the release of the EU Circular Economy Policy Package in 2015. Great listen if you are not familiar with the concept and latest happenings in the field. If you are up to date, you can go straight to next chapter.

Here we receive Ida AukenSpokesperson for the Social Liberal Party in the Danish Parliament for Business & Environment / Minister of Environment 2011-2014and review with her the main happenings within the circular economy discussion in 2015. The year has been rich in events and activities; we also compile conclusions from a selection of reports and seminars.

Music Credits: License by Ins. Green White Space.
Photo by European Parliament/CC BY

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News from the European Commission: Moving towards a circular economy

Rethink Business (in Danish)

The European Files: Circular Economy in Europe

EPISODE 1

CIRCULAR ECONOMY IN PRACTICE #1: A RECIPE TO BETTER RECYCLING IN YOUR CITY

In this episode: We set the stage for the series, discuss key concerns around the Circular Economy narrative, and start with the low-hanging fruits: Ending waste & improving municipal recycling performance. We review leading case studies and share key success factors to advancing your program.

We also discuss what “Brexit” means for environmental policy in the UK.
This episode features views from Hervé Corvellec (Lund University, Sweden), Marco Mattiello (Contarina S.p.A., Italy), & Eleen Murphy (Green Exchange).

Music Credits: License by Ins. Green White Space.
Photo by Olof Löf

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The Story of Contarina by Zero Waste Europe

The Story of Parma by Zero Waste Europe

EPISODE 2

CIRCULAR ECONOMY IN PRACTICE #2: ADVANCING INDUSTRIAL SYMBIOSIS IN YOUR REGION

What does circularity mean for industry? Besides the materials and products that are being manufactured as part of companies’ core businesses (which we will cover later on in the series), there are a number of ways a local or regional industry can create synergies in efforts to create efficiencies and closed loops.

This episode features views from Peer Olander Noergaard from Industrial Symbiosis Denmark.

Music Credits: License by Ins. Green White Space.

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EPISODE 3

CIRCULAR ECONOMY IN PRACTICE #3: 6 KEY STRATEGIES TO IMPACT CONSUMER MARKETS

Take, make, dispose. This is how the linear business model operates, and what consumers are used to. But times are changing. Moving on from what municipalities and the industry sector can do, we’re ready to explore the unique role consumer markets play in not only accelerating the transition to a circular economy, but in completely transforming how consumers think, behave and shop. Sounds impossible? Well, it’s already happening!

In this episode, we pay a visit to Ditte Lysgaard Vind and review six strategies that are already proving to be successful on consumer markets. For each one of those strategies, our editorial team highlights success stories from around the world, reviewing how those businesses leveraged the Circular Economy narrative to gain a competitive edge.

Music Credits: License by Ins. Green White Space.

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Product Longevitiy:
Tom Cridland – 30 Year Sweatshirt

Designing for Circularity:
Desso – Carpets

Designing for Circularity:
Ellen McArthur – Cradle to Cradle design of carpets

Communicating Circular Economy:
Patagonia – Don’t Buy This Jacket Campaign

Communicating Circular Economy:
Sustainable Brands – Don’t Buy This Jacket: Lessons in Successful Values Marketing

Communicating Circular Economy:
Mud Jeans – Cotton Growth

Sharing Economy:
Blabla Car

Sharing Economy:
BCG – What’s Ahead for Car Sharing?

Product as a Service:
Zero Waste Europe – Reusable nappies, a Zero Waste solution to an European problem

Product as a Service:
Bureo Skateboards – Skateboards out of fishing nets

EPISODE 4

CIRCULAR ECONOMY IN PRACTICE #4: COMMITMENT, ECONOMICS &TATTOOS, WITH VICE PRESIDENT KATAINEN

In this episode, we get the tattoo machine going and spend quality time with Jyrki Katainen, European Commission Vice President for Jobs, Growth, Investment and Competitiveness, to review some of the hot questions related to the implementation of the Circular Economy transition. Calling Brussels from a tattoo shop, we ask VP Katainen about EU’s commitment, economics of the transition, short term impact on jobs & competitiveness.

We touch on the wider spectrum of the Climate Finance discussion and the role of public sector in facilitating the shift.This episode also features views from Bas de Leeuw, Managing Director of the World Resources Forum.

Music Credits: License by Ins. Green White Space.

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EPISODE 5

CIRCULAR ECONOMY IN PRACTICE #5: MAKING ROOM FOR CREATIVITY & ENTREPRENEURSHIP IN OUR CITIES (BONUS)

When preparing the series earlier this year, we talked to Bas de Leeuw, Managing Director of the World Resources Forum, to discuss the way cities approach Circular Economy and review key steps they need to take to set the stage for success. We publish here the interview in full so you can enjoy some bonus content on themes we already touched on.

The episode touches on economics, innovation, decoupling growth from resources use, taxation, the role of government, and last but not least… adopting a positive attitude.

Music Credits: License by Ins. Green White Space.

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EPISODE 6

CIRCULAR ECONOMY IN PRACTICE #6: TIME TRAVEL TO 2050 – WHAT WILL THE FUTURE LOOK LIKE EXACTLY?

Shaping our future – well, it won’t happen if we just sit around and imagine it, will it? No, we need a clear picture of exactly where we’re going in order to make the right decisions and take the right path to get there. And how do we do that? With a special technique called Backcasting: defining a desirable future and then working backwards to identify the steps that we need to take for that future to become true.

Last month, we took our time machine to the World Circular Economy Forum in Helsinki and asked 8 very brave volunteers to take a trip to 2050 and report back on what they found. In this episode we share the highlights from the trip and discuss in detail what we learned. Self cleaning clothes, soil health, vegetarianism, and yes – it looks like incineration will be out of the picture too. Strap in!

Music Credits: License by Ins. Green White Space.

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Sitra

Circular Blueprints Gameshow – [Full Video]

World Circular Economy Forum 2017

Sitra

Circular Blueprints Gameshow – [Panel 1]

World Circular Economy Forum 2017

Sitra

Circular Blueprints Gameshow – [Panel 2]

World Circular Economy Forum 2017

EPISODE 7

CIRCULAR ECONOMY IN PRACTICE #7: COOPERATE OR DIE

The ability to cooperate brought us to where we are today, and it’s what will help us change the world. Without cooperation, the Circular Economy will not be possible. So how will this work, practically? And what are the key principles of cooperation that we can start applying everywhere we go?

In this episode, we interview Annika Rosing, head of department at the Nordic Council of Ministers and discuss the role that international cooperation can play in driving sustainable production and consumption, as well the challenges and opportunities we face along the way.

Music Credits: License by Ins. Green White Space.

Picture by MUSE – Science Museum of Trento in cooperation with Wikimedia Italia.

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